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The objective of the Power Group is to provide a full range of club music promotion
and marketing services to run in conjunction with the clients marketing and release
strategies. We aim to build relationships, customising our services to the clients
needs to obtain the best results for their record. We will work hand in hand with
the client, leading to greater success and more profitable results for the record
and, ultimately, the label. We believe honesty is always the best policy; if we
think a particular single or album is not going to fulfil the hopes of the client
then we'll say so. We're not afraid to lose a job today to gain a client tomorrow.
Power was formed in 1989 and soon became one of the leading dance music promotions
companies in the UK. In the very early days the company was little more than
a mailing service sending a handful of records to DJ's but as the club music
scene exploded during the nineties so did the company. The Power Group now consists
of many specialist units dealing with the many specialist areas of dance music
from Club Promotion, Pop Promotion, Underground Dance, Breakbeat, R n' B and
Hip Hop, Specialist Radio, seasonal Balearic Island Promotion. The group also
includes the highly successful Videopops Promotions and the superb Power Studios.
Why Power Promotions? The Number 1 Club Music Promotion Company in the UK with
More No.1's in the Music Week Club And Pop Charts in 1997, 1998, 1999 and 2000
than any other promotions company. Power and Poparazzi have worked on over 300
UK National Top 40 records in the past 4 years. Established in 1989 and still
on top over 14 years later.
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The main studio boasts a Soundtracs Jade 48 channel console (renowned among dance
producers for its warm EQ), a 2" tape machine as well as one of the most
hi-tech, fully integrated midi set-ups in London. It also includes the latest
software and a set of exceptional monitors, which are one of only two sets in
the world. The studio features an isolation room, which can be used to record
vocals and live instruments, and has movable screens to control sound dampening.
The programming suite also features a small vocal booth, which is suitable for
all pre-production requirements. Power Studios is suitable for recording all types
of music, but lends itself particularly towards the production/mixing of dance
tracks. This therefore makes it the perfect haven for the dance music fraternity
to produce the highest quality tracks in a professional and expert environment,
with the service of our in-house engineer offered at an additional charge. A Summary
of Facilities - Full Production Studio Facilities for Music Production, Mastering
Live Recording and Remixes - Excellent Programming Studio with Live Booth - Mix
Albums (The studio features a raised DJ booth for live Mix albums and full facilities
for digitally mixed albums) - Private Lounge Area - Kitchen Area - Shower Facilities
- Live Room - Superb In House Engineer
All studio session vary greatly. If you wish to request a proposal or meeting
with a Power Studios representative please contact us by calling Terry Marks
or Keith Neill at Power Studios on +44 (0) 20 8932 3030.
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Club promotion is the perfect way to start your marketing campaign with an estimated
3 million 18-25 year-olds clubbing every weekend. Club promotion should form the
base for your marketing strategy either as a stand-alone marketing tool or working
alongside Regional/National Radio and TV, Advertising, and promotional tours.
The other aspect of club promotions is that it can be used as a Market Research
tool i.e. giving you the ability to see the potential of a track/act before you
take the spend on Radio and TV promotion, Video production etc. Poparazzi is now
well into its fifth year. Having been set up to run in conjunction with Power
on those projects which are relevant, or individually when targeting purely commercial
audiences, Poparazzi is already one of the leaders in its field and since launch
has consistently attained more No.1 Pop Chart records than any other UK promotions
company.
The main target areas are the mainstream high street venues, with the database
being fine-tuned to incorporate both full on and pop gay venues alongside your
local "Ritzy". When you work with Poparazzi you are guaranteed to
hit the mainstream of commercial clubbing, whilst also maximising the potential
of your chart profile. Our club promotion service consists of a number of parameters
and timescales. Each of your projects will be different; we look at each record
on an individual basis, tailoring our services to maximise the potential success
of each project. The timescales of a club promotion campaign will vary depending
on each track, but we generally like to get the ball rolling approximately five
to six weeks before the release date. A regular update will be given to you
and you will receive weekly reports comprising of a breakdown of DJ's serviced,
the potential weekly audience for your track, collated breakdown of DJ's marks,
chart positions, all DJ reactions, reviews and comments from us.
As each campaign is tailored to the clients need, charges vary according to
the amount of records mailed and other relevant parameters involved. We have
some of the most competitive rates in the UK. We are confident in our ability
to deliver success, keeping costs lower by charging scaleable chart bonuses
for positions achieved in the club/national charts. If you wish to request a
proposal or meeting with a Poparazzi representative please contact